Chicano Vargas — Visual identity
Graphic identity for Chicano Vargas, a beach bar located in "Playa Cala Sardina" (Cádiz). During the day they offer fresh food and during the afternoon/evening it turns into a cocktail bar, where you can enjoy good music directed by DJs and local live bands.
Chicano Vargas is located in front of the sea and the sun rises every day in front of its doors and disappears through the dunes at the back. Its location is privileged and we wanted to leave it present in the symbol of the brand, with which we try to transmit the meaning of the spanish word "Alborada"*
*The period from when daylight begins to appear on the horizon until the sun rises.
With the symbol, we represent a sun appearing on the horizon and the movement of the reflections of the water that are generated by the sunlight.
Animated Flyers
Animated flyers to communicate music events on social media.
During the summer season 2022 we develop two creativities per month.
Advertising Billboard
To kick off the summer season, the brand rented 3 giant roadside stands to communicate the location of the new Chiringuito located at Playa Cala Sardina.
